Understanding your target audience is essential to crafting a marketing strategy that resonates. It’s not just about knowing demographics—it’s about understanding their challenges and preferences. By refining your audience focus, you can build stronger connections and...
In times of economic uncertainty, businesses are often forced to adapt or risk falling behind. While these periods present significant challenges, they also provide unique opportunities for innovation and growth. As the global business landscape continues to evolve,...
In today’s competitive business landscape, companies must continuously adapt and innovate to thrive. Business coaching provides the guidance and support needed to navigate challenges, seize opportunities, and drive sustainable growth. How can business coaching help...
Increasing revenue is a primary goal for any business, but achieving sustainable growth requires strategic planning and execution. Business coaching offers valuable insights and techniques to help you maximize your revenue and reach your financial goals. What are the...
In the fast-paced world of small business, having a strategic edge can make all the difference between thriving and merely surviving. Business coaching offers that edge, providing tailored guidance and support to help entrepreneurs navigate challenges and seize...
As a small business owner, one of the most significant challenges you’ll face is hiring and managing employees. Finding the right talent, fostering a positive work environment, and ensuring productivity can be overwhelming. Are you struggling with employee management?...
In the fast-paced world of business, having a one-size-fits-all marketing approach simply won't cut it. Every business is unique, and your marketing strategies should reflect that uniqueness. Are you struggling to stand out in a crowded market? Personalized marketing...
Time is one of the most valuable resources for small business owners. With endless tasks, meetings, and responsibilities, managing your time effectively can be the difference between success and failure. Are you struggling to find enough hours in the day? You're not...
In the last post, we talked about making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right salesperson to the fish. You...
In the last post, we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are...
In the last post, we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about...
In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you...
There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with. Today we’re going to start with a brief look at the three paths every business faces and show you which one is the...
The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby...
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work...
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they...
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales...
Today we'll talk about shameless self-promotion. That's right, I said it! Shameless! After all, we are learning from Paris Hilton here. It's all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look...
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