I Spent Half My 27 Years in the Trucks. I Spent the Other Half Fixing the Business.
I didn’t start as an advisor. I started as a SERVPRO franchise owner in Pennsylvania, and I stayed one for 27 years.
For the first twelve to fifteen of them, I was exactly where you are right now — on the trucks, being the business. I’ve done the 2am water-loss call. I’ve stood in a homeowner’s living room explaining a mitigation plan while they’re watching their life get carried out in trash bags. I’ve fought a carrier over a line item that mattered more to my cash flow than it should have. I’ve hired the wrong technician, fired the wrong technician, and hired the right one two years too late. I’ve been the guy who couldn’t take a real week off because the business would notice.
Then I raised the white flag. I became a student of personal development and asked for serious help — and spent the next ten to twelve years using it to actually fix what I’d built: real systems, real crews, real enterprise value, the kind PE-backed consolidators started circling. I watched owners with no exit plan running out of road at the exact moment they had the most to lose.
I got out with something to show for it. Most independent restoration owners in the $500K–$1.5M range won’t, unless something changes before the clock runs out.
That’s the work now. I’m an advisor to owners who are exactly where I used to be. I find the money already inside your business, put a real, defensible number on what it’s worth, and build the plan that turns “no buyer will call” into “buyers compete for you.”
My unfair advantage isn’t a certification. It’s 27 years in the seat you’re sitting in right now — both halves of it.
Why I Work As an Advisor
The advisor you want has already made every mistake there is — and learned from it. I can tell you exactly what not to do before it costs you. I don’t do rah-rah. I do numbers, systems, and a plan you can actually execute, delivered the way I’d want it delivered to me: direct, no fluff, no wasted time.
Faith
My faith shapes how I run this business and how I show up for clients — stewardship over hustle, honesty over hype, service over self. I don’t lead with it and I don’t hide it. It’s just true, and you’ll feel it in how I work.
The Bottom Line
If you’re the best technician in your own company and you know it’s a problem, you’re exactly who I built this for. Start with the Business X-Ray. Let’s find out what you’ve really built.
Message me the word X-RAY.